Exactly right, hardware stores prices. I have a box of Remington Bronze points in 30-06 that I picked up in a trade somewhere with a price tag of $3.XX, but I would have to dig it out the back of the ammo stash to find the exact price. The best deal I ever got on newer CF ammo was when a local Walmart a few years ago closed out some ammo that didn't move. Got three boxes of Remington 7mm-08 SP for $5 each.