A suggestion
Why don`t we get mercinary about it and all of us email him. Every day. Til he returns your money. And a written apoligy letter. Something like this:
Dear Mr. King,
It has come to my attention, and the attention of 323,597 other folks on the internet hunting forums that you have inadvertantly missed shipping a friends order that was paid for and has not been delivered despite repeated attempts to have you ship it.
The internet is a powerful tool that can make or break a small business, especially one that relies on a small customer base, all of whom share good and bad experiences with each other. One wouldn`t want to have something as simple as an overlooked order cause him much grief and loss of revenue.
Mr. King, I`m sure it was just an oversight and that the order is probably on its way by now. I`ll be waiting to hear the good news from my friend that his 223 ammo arrived in good order. So will the other 323,596 (give or take 200,000) sportsmen and women that are following this thread.
Thanks for your time. I wish for you a successful business and continued honesty, integrity and health.
Sincerely, a fellow shooter of long range, silenced, flash suppressed, and extremely accurate "Varmint" rifles...........
Just send us the email and the "go ahead", and I bet a lot of these folks will send it on its way.